CASE STUDIES

The Boy Box

subscription-box, clothing-subscription, retail-product-marketing, company-box

The Boy Box

The Boy Box is a Florida-based clothing manufacturer on a mission: To make it easy and affordable for parents to buy stylish clothing and accessories for their boys. What’s unique is that The Boy Box sells its clothing to consumers through a subscription model. Shoppers can choose from one of its monthly subscriptions or they can shop single purchase items. Either way, the clothing is packed in a beautifully decorated shipping box, which is designed to create a capsule wardrobe for each season. This gives parents optimum use of their son’ new clothing.

To properly represent its brand on the package, The Boy Box directly engaged CompanyBox for digital print support. The CompanyBox was able to print attractive graphics on the package without a setup fee and with very fast turnaround time. The Boy Box also enjoyed its freedom to create new seasonal designs and frequent graphics changes, further adding brand value.

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