CASE STUDIES

Fresh Nuts (Meray)

Sales display with a digital print image for Fresh Nuts

It is now possible to transform purchases in a retail outlet into an emotional purchase experience thanks to state-of-the-art printing technologies on an innovative sales display at the point-of-sale (POS).

THIMM has developed a sales display with a digital print image for the product launch of the “Meray” brand from the company Fresh Nuts which goes beyond pure merchandise presentation at the point-of-sale (POS). In addition to a high-quality, customised design of the sales display, using digital printing technology from ThimmColor® digital it is possible to integrate invisible data codes into selected areas of the digital image, for instance into the topper and the base. This app-based code can be linked with a huge range of different digital content. This diversity ranges from a promotional video for the “Meray” brand through to product and use recommendations. This feature with the intelligent sales display creates a further possibility of interaction between brand and consumer and exploits the full communications potential of the sales display at the POS to the maximum.

Attracting the highest possible attention of consumers to the newly launched brand of “Meray” muesli varieties and generating enthusiasm is possible with the intelligent packaging display with the digital print image from THIMM.

You can find more information on the top story with Fresh Nuts here.

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