Digital printed sales packaging creates customer delight at the POS
Strong brand loyalty through emotional customer targeting – the company Ontex focuses on this concept with its changing designs for its personal hygiene products. The digitally-printed sales packaging for “Mots d‘enfants” nappies is regularly given a new look which delights both mothers and fathers alike. The exclusivity of the customised designs provides total flexibility and efficiency, even with smaller print runs, leading to new opportunities for the branded products sector.
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